On Friday, July 11, 2025, Canadian pop star Justin Bieber stunned fans with the unannounced release of his seventh studio album, Swag, a 21-track project and his first full-length work since 2021’s Justice. The drop came just hours after cryptic billboards appeared in Reykjavik, Iceland, and Los Angeles on Thursday, with Bieber confirming the release on Instagram by sharing the tracklist, featuring songs like “All I Can Take,” “Walking Away,” “Dadz Love,” and “Forgiveness.” Def Jam Recordings described the album as reflecting a “deeper perspective and more reflective sound,” inspired by Bieber’s new role as a husband and father following the birth of his son, Jack Blues Bieber, with wife Hailey Bieber in August 2024. The two-time Grammy winner, known for hits like “Baby,” “Sorry,” and “Stay,” has redefined teen pop with his R&B-infused vocals since rising to fame under the mentorship of Usher and manager Scooter Braun. The release follows Bieber’s 2023 sale of his six-album catalog to Hipgnosis for an estimated $200 million, marking a significant milestone in his evolving career.
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