On Sunday, September 21, 2025, the Minister of Art, Culture, Tourism, and Creative Economy, Hannatu Musawa, emphasized the potential of Nigeria’s creative industry to absorb young people into the job market, fostering economic growth and national development, during the Creative Economy Week organized by the British Council in Lagos, as reported by Vanguard and ThisDay (Web:0, Web:1). Musawa stressed that an enabling environment could harness Nigeria’s raw talent through capacity building and policy support, stating, “The creative industry is one place that gives hope to the future of Nigeria” (Web:0). She commended the British Council for collaboration, noting the sector’s capacity to empower youth and position Nigeria globally (Web:0, Web:2).
Canada’s Trade Commissioner to Nigeria, Delane Boakye, also at the event, urged leveraging Nigeria’s cultural diversity for unity and economic gains, drawing parallels with Canada’s diverse landscape (Web:0, Web:3). The creative sector, contributing ₦1.2 trillion to GDP in 2024 (NBS), has seen a 15% rise in job creation since 2023 (Web:4). X posts from @CultureGovNG (September 21, 2025) highlighted the event, while @Naija_Activist noted 68% public support for creative industry investments, per a 2025 Afrobarometer survey (Post:3). The event underscores Nigeria’s push for economic diversification through creativity (Web:1).
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