On Monday, July 14, 2025, Meta, the parent company of Facebook, announced the removal of over 10 million fake profiles and approximately 500,000 spam accounts in the first half of 2025 as part of a robust campaign to combat inauthentic behavior on its platforms. The initiative targets impersonation, fake engagement, and content duplication, aiming to prioritize originality and enhance visibility for genuine creators. Meta highlighted that accounts reposting or recycling content without permission or significant edits will face penalties, including reduced reach and loss of monetization privileges, as such practices undermine platform integrity by overshadowing authentic voices. To support legitimate creators, Meta is introducing tools to trace reposted content to its original source, ensuring proper credit and broader distribution for original posts, while warning that content with watermarks from other platforms risks reduced visibility or monetization restrictions. Additionally, Meta launched post-level insights on its Professional Dashboard, enabling creators to monitor individual post performance and check for potential content or earnings restrictions.
In a related development, YouTube, owned by Google, updated its monetization guidelines to disqualify mass-produced or excessively repetitive content from ad revenue eligibility, sparking initial confusion among creators who feared a crackdown on AI-generated content. YouTube clarified that AI-enhanced content remains eligible for monetization, emphasizing support for creators using AI tools to enrich storytelling. Both Meta and YouTube stated that these policy changes aim to elevate content quality and strengthen protections for creators in a competitive digital landscape, fostering an environment where authentic and original work thrives.
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